Intel Inside Apple? Boring.

Matthew Yi of the SF Chrionicle does a good job of summarizing Apple's non-announcements.

What he doesn't say, and which I don't know, is is this a blow to Motorola? But that's not that interesting either, though Mr. Zander may think it is and may not want that highlighted much.

What Yi also doesn't say is if there will be Intel Inside branding stickers on the outside of iMacs.

The answer, according to Bloomberg, is that those Intel Inside stickers have been dropped too. The question is whether they dropped those stickers (which made them famous, by the way) so they could start selling to Apple, who is obsessed (and rightly so) with its brand identity. But if that is the case, why would they make such fanfare about working with Intel.

As I said, a non news keynote as far as I'm concerned. Consumer shouldn't care about that stuff. That's what Apple does so well is keep their stuff consumer friendly. Who cares about the guts except geeks on Slashdot?